Published where Google and AI already trust · Add-on

Borrow the authority AI already trusts.

When a customer asks ChatGPT or Google who to call, the answer comes from the sites those systems already believe. Big brands live inside that trust. Small businesses sit outside it and get skipped. Featured. puts your business on USA Today, Business Insider, Medium, the Associated Press and MSN, so the next time someone asks, the trusted source is talking about you. It's the one thing MultiCasting doesn't do, and the reason the two work so well together.

Get Featured ↗ See it name a business

Guaranteed placement. Fully written and placed for you. Report with every live link.

Get your business seen on

Plus 300+ more through the same campaign

01 / The buyer has changed

Your next customer asks AI before they ask anyone else.

People used to find a clinic through a friend or a flyer. Now they type the question into Google, ChatGPT or Perplexity, and they trust whatever comes back. So the only question that matters: when they ask, does the answer point to you, or to the clinic across the road?

Small businesses, right now

AI skips you when customers ask questions
Customers struggle to find you online
Paid ads keep getting more expensive
One or two mentions on a good day

Big brands, right now

AI names them as the trusted source
They sit on page one of Google
Customers assume they're the safe choice
Their reputation does the selling

You can spend a decade and a fortune building that kind of authority. Or you can borrow it, starting this week.

02 / How AI picks a name

Publishing is half the work. Being built for AI is the other half.

Every campaign is written and structured the way AI reads, trusts and quotes, so when a customer researches their next purchase, your business is what gets pulled into the answer.

Customer asks AI

"Best aesthetic clinic near Tampines?" typed into ChatGPT or Google.

AI checks trusted sources

It pulls from the sites it already believes. Not from yours.

Your article is there

Optimised and waiting on exactly those sources.

AI names you

Your business goes into the answer, with the famous site as the source.

They choose you

The customer picks the name the AI trusts. That's you.

Written in the question-and-answer style AI quotes Placed on sources AI already treats as primary Formatted with the signals AI looks for when it picks

03 / Two placements

Two doors into borrowed trust. Different engines, same idea.

Premium borrows Google's and AI's trust. MSN borrows Microsoft's, where Google doesn't reach and almost nobody competes. Most businesses run Premium first and add MSN once the first article is live.

Featured. · Premium

The world's news sites

USA TodayBusiness InsiderAssociated PressMediumThe StreetBarchartStreetInsider

A newsworthy, helpful article about your business, written by us, placed beside national news. Google ranks it fast, often in hours. AI platforms read it and start naming you. This is the placement MultiCasting does not include.

Guaranteed placement on six or more world-renowned news sites
Written in the question-and-answer style AI quotes
Fills page one for your own name with trusted coverage
Report with every live link, in your inbox
Syndicated onward to 300+ platforms as part of the placement

Per campaignone placement, or one every month at a monthly rate. Number on the call.

Get Featured ↗

Nothing to write. One short form, five minutes.

Featured. · MSN

Microsoft's traffic, uncontested

MSN.comBingBing NewsYahooWindows apps

Google doesn't like ranking MSN, because Microsoft owns it. Bing, Bing News and Yahoo love it. That's billions of monthly visitors your competitors have never thought about, and a lane with almost no one in it.

700M+monthly visitors on MSN.com

3.1B+served by Bing and Bing News each month

4.5B+served by Yahoo each month

Published platform figures. MSN and Bing are also built into Windows on desktop and mobile.

One special style of article, published on MSN.com
Five doors from that one post: MSN itself, Bing search, Bing News, Yahoo search and the MSN homepage
Homepage features bring real traffic spikes, on top of the steady climb
Works even for a brand-new website with no authority yet

Per campaignone placement, or one every month. Priced with Premium on the call.

Add MSN ↗

Best as the second placement, once Premium is live.

Placement guarantee

If we cannot place it, you do not pay.

Every Premium campaign is guaranteed to publish on at least six world-renowned news sites with seven to eight-figure monthly traffic. In the rare case we cannot get your campaign placed, you get your money back.

04 / Where you get seen

Your business, on sites the whole world already reads.

Every one of these carries heavy trust with Google, the social platforms and the AI assistants. A Premium campaign puts your article beside their own, and that trust starts working for you.

Monthly visitors56.3M

Domain authority94

Monthly visitors80M

Domain authority94

Monthly visitors66.9M

Domain authority95

Monthly visitors43.8M

Domain authority92

Monthly visitors8.1M

Domain authority87

Monthly visitors4.1M

Domain authority62

Monthly visitors134K

Domain authority83

Plus 300+ more

News, blog, podcast, video and social sites, all in the same campaign.

Monthly visitors and domain authority are published third-party estimates for each site and move over time.

05 / Why it works so fast

Google trusts these sites so much, your content gets preferred treatment.

The standout site

Why USA Today works so well for local businesses

It lets you publish rich, blog-style posts, not stiff press releases, so your story reads naturally.
You can include video, images and subheadings that keep readers reading.
It ranks high in Google and feeds Google's AI answers.
Google and Perplexity treat it as a preferred source of truth.

Why it works so fast

Trusted sites get the fast lane, and you ride in it

Content on these sites ranks quickly, often in hours rather than months.
AI platforms treat them as primary sources and pull your name into answers.
Social algorithms push the content wider to reach more of your market.
Customers see the famous names next to yours and trust you on sight.

06 / See how it compares

Why this beats a press release or a cheap SEO gig.

Most options either vanish in a day or get your site penalised. Here is how premium news publishing stacks up.

What you get	Featured.	Typical press-release wire	Cheap SEO or AEO gig
Published on USA Today, Business Insider, AP	Yes	Sometimes	No
Ranks in Google fast	Yes	Rarely	Slow
Cited by ChatGPT and Google AI	Yes	No	No
Written for you by real people	Yes	Template	AI spam
Lasting visibility, not a one-day blip	Yes	Gone in a day	Risky
Content in multiple formats across hundreds of platforms	Yes	No	No
Fully done for you	Yes	No	Partly

07 / Proof

What it looks like when the trusted source is talking about you.

Results on the publishing network Featured. runs on. Different businesses, same pattern: publish beside a famous name, get ranked fast, get named by AI.

ChatGPT comparing silk pillowcases for acne-prone skin. The brand's article is in the sources on the right.

Organic traffic chart over two years, flat for a year then rising steeply — Organic search traffic over two years. Flat, then the climb after publication.

Case study · E-commerce · Business Insider

A silk pillow brand got ChatGPT to recommend it, and its free traffic took off.

A silk pillow brand was fighting for attention against bigger names. After we published their story on trusted sites, AI and search started to favour them.

ChatGPT names their product when shoppers compare silk pillowcases
Their article sits beside sources like Business Insider
Organic search traffic climbed from flat to a steep rise

The Zap Dumpsters article live on USA Today — The article live on USA Today, beside national news.

Google results for dumpster guide Peoria, with the article at the top and the AI Overview naming Zap Dumpsters — Google for "dumpster guide peoria": the article at the top, and the AI Overview naming the business.

Case study · Local service · USA Today

A dumpster rental company got published on USA Today and ranked #1 the same week.

Zap Dumpsters, a rental company in Peoria, wanted more local jobs. We published a helpful, newsworthy article for them on USA Today. Here is what happened.

Their article went live on USA Today, beside national news
Google ranked it at the top for local dumpster searches
Google's AI Overview began pulling their business into its answer

A law firm filled page one for its own name with trusted coverage.

Positive articles pushed past old and negative results
New clients saw a firm worth trusting at first glance

MSN · Local real estate

A featured ranking in Bing search and #1 in Bing News, in a market Google keeps quiet.

One MSN article, the special style
Featured in Bing search results
Top of Bing News for the local search

MSN · E-commerce eyewear

Top of Bing News and search, with featured snippets, from one post.

Published on MSN.com
Ranked in Bing News and Bing search
Featured snippets picked up the article

MSN · Brand-new site

Nearly 7,000 organic visitors in 72 days, to a site with zero authority.

Published on MSN, picked up by Bing News
Featured snippets in Bing and Yahoo search
No Google rankings needed to get there

08 / The payoff

Five things that happen when famous names vouch for you.

You win the search for your own name

Customers who look you up see world-famous brands talking about you. You win the click, and the sale.

Reputation

Top of Google, fast

High-authority articles reach page one in hours, not months, so buyers find you first.

Rankings

Named by the AI

ChatGPT, Google AI and Perplexity cite you when customers ask questions in your field.

AI answers

The trust your competitors lack

While they chase every algorithm change, you use the brands the algorithms already trust.

Edge

Charge what you're worth

Sitting beside major brands lets you raise your prices and win better customers.

Pricing power

09 / Where it fits

An add-on, on purpose. It makes everything else work harder.

Featured. is the authority layer. It's strongest on top of a system that's already publishing, answering and ranking. Three places it plugs in:

With MultiCasting

Reach from one, trust from the other

MultiCasting publishes your campaign across 300+ platforms every month. It does not include the famous names. Featured. Premium adds them: a USA Today, Business Insider or the Associated Press article the rest of your content can point to, so everything downstream ranks faster.

See MultiCasting →

With Ranked.

Authority the map can see

Google Maps rewards businesses the rest of the internet vouches for. A national placement is the loudest vouch there is.

See Ranked. →

With Cited.

The premium placement, built in

On the Speed Track, one Featured. placement a month is already inside the price.

Ask about Cited. →

10 / Straight answers

What owners ask before they get featured.

Is it really guaranteed?

Placement is. Your article goes live on six or more of the named sites, and you get the links. What we don't guarantee is a specific rank or a specific AI answer, because nobody honest can. What we can show you is how often it happens, and how fast.

What do I have to write?

Nothing. One short form about your business, five minutes. We write the article, you approve it, we place it.

Is it an ad or an article?

An article: helpful, newsworthy, about your business and the questions your customers ask. It runs in the sites' partner and contributor sections, beside their own content, and it stays live.

How fast?

Articles typically go live within days of your approval. Rankings on high-authority sites often follow in hours. We've seen AI answers pick a business up within 72 hours of publication.

Premium or MSN first?

Premium first. It's the one Google and the AI platforms read. Add MSN once the first article is live, to open the Microsoft lane where nobody else is competing.

One campaign or monthly?

One campaign fills page one for your name and gets you your first AI citations. Monthly keeps the trusted sources talking about you, which is what compounds. Start with one; most businesses move to monthly after they see the first report.